Every brand hits a point after a year or so of growing, where things change. The initial business model, products, and aim of the business naturally develops in line with what customers are demanding. And if you fail to adapt, you die ❌
Crush was growing fast, but our identity wasn’t keeping up.
The products worked. The reviews spoke for themselves. But visually and strategically, Crush needed to evolve to reflect what we’ve become - and where we’re going.
So, we tore it down and rebuilt it from the ground up!
The new Crush isn’t just about new packaging or colours (though you’ll spot the signature Crush Green everywhere). It’s about redefining what a supplement brand should stand for - transparency, performance, and progress 🎯
