By Will (Founder) 02/11/2025

Welcome to Crush News & Insights.

Welcome Visionary.

Crush News & Insights is where we pull back the curtain on everything that drives us - from science-backed performance advice to BTS updates on how we’re building one of the UK’s fastest-growing supplement brands.

Whether you’re here to optimise your training, understand your supplements, or learn what it really takes to grow a startup from scratch, you’ll find it all here.

Now, if you're new here, a little bit about Crush to get you up to speed...

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The Mission.

Crush was built to redefine what a supplement brand can be - transparent, science-led, and relentlessly focused on helping you perform at your best.

Crush started as a small idea in 2023 - Will quit his career in Recruitment to chase the dream of launching a brand after obsessing over entrepreneurship for years. And Laura applied her years of business experience, and passion for health and wellness to come up with a supplement solution that had not yet been seen by modern consumers.

Today, our community spans thousands of customers across the UK - each chasing their own version of high performance.

The Mindset 🧠

Our philosophy is simple: health fuels performance. We don’t believe in shortcuts, or having one element of performance without the other. Chase it all - health, performance, recovery, and wellbeing. Real supplements that work, paired with education that empowers you to make better choices.
This space will be our way of giving back - sharing the research, lessons, and stories that shape Crush as we continue to scale.
- Will

Start your journey with Crush.

If you’re new here, building your own custom stack is the easiest way to boost your focus, recovery, and all-round performance.

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