Behind Crush.

What started as a small idea in 2023 has grown into a UK-wide community with over 10,000+ Crush Visionaries!

We were tired of faceless supplement brands and BS promises, so we decided to solve the problem ourselves.

Crush is built on scientifically backed supplements that actually work, created for those who want to live, perform, and recover at their best.

A Mum & Son Team

Crush was founded by Will and Laura, a mother and son team. Before launching Crush, Will walked away from a stable career in recruitment to chase a vision - to document the real journey of building a brand from scratch and prove to young people that you can achieve anything with relentless work and belief.

Resilience at the Core.

Eight weeks before Crush launched, Laura was diagnosed with Stage 4 terminal cancer. Despite the odds, she continued to work on the business, drawing on her decades of experience in sales and leadership. Through sheer grit, modern treatment, and the will to live, she’s now in complete remission.

Built from the Ground Up.

Together, Will & Laura built Crush from the ground up - a real brand that stands for transparency, resilience, and human performance.

The First Crush Video

Though we may have changed our products and focus since we launched in 2023 - our core values of health, performance, and transparency will never change.

Our Core Values

That we will never compromise on.

Health First

Every product starts with one priority - your health.

Performance

For those who demand more - think sharper, train harder, recover faster.

Resilience

Crush is built through adversity, and we lead by example.

Transparency

We document the build of Crush in public, without cutting corners or quality.

Join the Crush community.

Become part of a movement built on health, performance, and relentless self-improvement.

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